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Chocolate fans just noticed ‘hidden’ message in Twix logo – that has double meaning

If you’re an avid chocolate lover, it’s likely at some point you’ll have eaten a Twix bar. The caramel and biscuit sweet treat is a favourite with many – but have you ever taken a closer look at the wrapper? Social media users have just noticed what seems to be a ‘hidden message’ on the front of the golden packet and it has a double meaning.

In the dot above the ‘I’ in the Twix logo, people have been quick to spot what looks like a pause button with two vertical lines next to each other. Many fans have said they have never realised it was there before until now and have been debating two reasons for its existence.

Some shared how they thought the two vertical lines are a shoutout to the product which often is sold with two fingers of Twix bars in the packet.

However, others thought it was a ‘pause button’.

This symbolism links back to the early 2000s when the well-known chocolate manufacturer Mars Inc ran a ‘Need a moment’ advertising campaign for Twix bars.

A voiceover in the advert says: “When you need a moment, chew it over with Twix.”

Taking to the internet, one person said: “I hadn’t noticed until now ‘Pause’ and take a break.”

Another fan reacted with surprise at seeing this and wrote: “How long has the Twix logo had a pause button?”

While a third person wrote: “Not had a Twix in ages. The ‘pause’ button on the I in the logo pleases me inordinately. Neat graphic representation of product & its use.”

So the next time you pick up a Twix, take a look at the front of the packet and see what you think the message is behind the mysterious circle above the ‘I’.